Thursday, 22 September 2011

Audience Profile.

House music originated in Chicago, Illinois USA, and was popularised in the mid 1980’s. It has since been infused into mainstream media. Various artists such as Daft Punk, and Fat Boy Slim deal with this style of music.

Our video will be targeted towards these categories of people. The above screenshots were taken from two videos from the house category, namely Daft Punk’s Technologic, and Harder, Better, Faster, Stronger. As you can see from the screenshots, they show that ‘house’ genre music seems to be most popular with males from the ages of 13- 24. We expect that the people we will appeal to will be mainly fans from this genre of music, or people who have heard these songs before.

Fans of this music are usually fans of other club music, such as hip-hop. While it is popular with both males and females, the above information mainly centres on the male side. This type of music would probably not be appreciated by people at an older age, say around the 50’s, as club music is usually a thing for the younger generation.

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