Video Analysis

Narrative

There doesn’t appear to be much of a narrative, however there does appear to be some allusion to it being about a man trying to acquire a certain female. Throughout the video he is seen to dancing and making romantic gestures to a woman (he carries flowers, she is later seen holding the flowers.) Towards the end of the video the man is seen to change from being a more upper class person, to a person who better resembles the genre. There also appears to be hints that the woman he is after is some sort of vampire, as at one point she is seen leaning in to bite his neck, and then after that he transforms to look more suited to the genre and her.

Performance

The performance of the video mainly shows the male’s transition from upper class male to free (possibly vampiric) male. The video cuts between shots of women dancing in a seductive manner, to shots that resemble the narrative. However at one point the narrative and the performance seem to blend together as he is seen dancing with the woman, whilst also singing with her.

Thought Beats

The music has a constant beat in the background, at certain points a light flashes, possibly to simulate lightning, this is timed perfectly with the beats.

The cuts in the song are also timed well with the song beats, and even some of the camera movements. Sometimes the camera zooms in and out, and this is cut well to the music.

Visuals linked to the song

There is a point where the male says, “don’t hurt me no more”. He is seen gesturing to some woman who is possibly outside of the shot.

There is also a point where he says, “Give me a sign”. As he says that, he proceeds to pull a strange sign with his fingers and hand. This is possibly the sign that he wanted her to use.

Technical aspects of the video

The way that some of the dancers, and the singer is dressed is rather provocative. The women are dressed in pretty bare clothing, which is mainly concealed by a cape. The male singer is seen to be wearing an open jacket, with no shirt underneath, showing off his chest. This may have caused people to feel offended at the way they are dressed.

The colour palette of the video is dark and sinister. This alludes to the idea that it is meant to be a sort of gothic feel to the video. Which also links to the idea that the female dancer seen dancing with the male singer is a vampire, as vampire’s are commonly found in gothic horror.